Poor Marketing Results? Fix It Quickly With A Fractional CMO For Hire

No doubt, marketing helps your business grow. It tells people about what you sell, so they can become your customers. But sometimes, even if you try hard, your marketing doesn’t work. You might spend money on ads, emails, or social media posts, but no one seems interested. When this happens, your business can suffer.

A full-time marketing boss, called a Chief Marketing Officer (CMO), can help fix these problems. But hiring one can be too expensive, especially if you’re just starting or have a small business.

That’s where a fractional CMO for hire comes in. A fractional CMO works part-time or as a consultant to help your business get better marketing without the big cost. In this blog, we’ll explain what a fractional CMO is, why to hire fractional CMO, and how considering one can quickly fix your marketing troubles.

Why does marketing fail for most small businesses?

Many small businesses and startups struggle with poor marketing results. Often, this happens because they lack clear marketing leadership or marketing expertise. Without the right guidance, marketing efforts can become scattered or ineffective. A small marketing team or even a solo entrepreneur may not know where to focus. This confusion leads to wasted time, money, and energy.

Marketing strategies that work for big companies aren’t always suitable for smaller businesses. Some may try to hire a full-time marketing executive or CMO, but face high costs and risks. Others rely on guesswork, which results in underperforming campaigns. If your marketing department is not driving growth, it’s time to rethink your approach.

If you’re wondering how to fix poor marketing results fast, consider hiring a fractional CMO. This solution brings executive-level marketing leadership without the burden of a full-time hire.

What is a fractional CMO for hire?

A fractional CMO is a part-time or contract Chief Marketing Officer who provides executive-level marketing leadership without the full-time price tag. They help businesses build and execute a comprehensive marketing strategy to meet their business goals.

Think of a fractional chief marketing officer as a marketing expert you hire to lead your marketing efforts, oversee your marketing initiatives, and guide your marketing team, all tailored to your business needs. Unlike a full-time hire, a fractional CMO is affordable, flexible, and experienced. They often have a proven track record with startups and SMEs and know how to boost growth fast.

Top 5 reasons to hire fractional CMO

Hiring a fractional CMO can be a game-changer for your business. Currently, 25% of U.S. businesses have adopted fractional hiring, with this percentage expected to increase to 35% by 2025. Let’s look at the main reasons why you should consider this smart move:

1. Cost-effective marketing leadership

Hiring a full-time CMO can cost hundreds of thousands of dollars a year. This can be too much for many startups or small businesses. But when you hire fractional CMO, you pay only for the time and expertise you need. This is a fraction of the cost of a full-time hire but delivers executive-level marketing.

2. Quick fix for poor marketing results

A fractional CMO for hire immediately looks at your marketing challenges. They find problems fast and start fixing them. Whether you need better email marketing, sharper content marketing, or stronger digital ads, they make it happen.

3. Expert marketing guidance

Most startups don’t have an experienced marketing expert on the team. A fractional CMO brings years of knowledge. They know how to build marketing strategies that match your business objectives and create growth.

4. Flexible support

You only pay for the marketing leadership you need. This makes it easy to scale marketing support as your company grows. A fractional CMO can work part-time or on specific projects — perfect if you don’t need a full-time CMO.

5. Build a strong marketing team

A great fractional CMO doesn’t just lead. They coach and grow your internal marketing team. This helps your business build lasting marketing strength.

Also Read: 9 Signs That You Need To Automate Your Business

Key benefits for SMEs and struggling businesses

Small and medium-sized businesses (SMEs) often face tough marketing challenges. A fractional CMO can help you:

• Align marketing with business goals: Marketing should support your business goals. If you want more sales, more website visitors, or more loyal customers, your marketing must focus on these. A fractional CMO ensures your marketing is aligned with your business goals.

• Save money on executive salaries: Hiring a full-time marketing boss is expensive. With a fractional CMO company, you pay only for the time you need. This saves money and lets you invest in other important parts of your business.

• Gain digital marketing expertise: Online marketing is complicated. A fractional CMO has deep knowledge of social media, SEO (search engine optimization), email marketing, and paid ads. They know how to use these tools to get results.

• Create a proven marketing strategy: Without a marketing strategy, your efforts can be scattered and ineffective. A fractional CMO creates a step-by-step plan that fits your budget and goals.

• Improve results quickly: A fractional CMO tracks marketing results and adjusts campaigns to get better results. This means you see more leads, more customers, and better sales faster.

• Access experienced marketing leadership: Startups often lack experienced marketing leaders. Hiring a fractional chief marketing officer brings expert guidance to your team, helping your business grow.

How does a fractional CMO fix poor marketing results quickly?

Approximately 70% of startups and small businesses hire fractional CMOs to gain access to top-tier marketing talent that they otherwise couldn’t afford. Here is how a fractional CMO for hire can turn around your marketing:

Step 1: Review your current marketing

The very first thing a fractional CMO does is take a close look at what you are doing now. Think of this like a detective searching for clues about why your marketing isn’t working. They check your website, social media, ads, emails, and other marketing efforts. The fractional CMO also asks important questions like:

• Who exactly are you trying to reach? (Your target customer)

• What messages are you sending? Are they clear and catchy?

• Which marketing channels are helping your business?

• Where is your marketing budget being wasted?

By answering these questions, they find the main problems that are holding your marketing back. This review is very important because it shows what needs to change.

Step 2: Create a clear marketing plan

After spotting the problems, the fractional CMO creates a simple but strong marketing plan. This plan is like a map that shows the best way to reach your goals. It usually includes:

• Goals for your marketing (like more sales or leads)

• Which marketing channels to focus on (like Facebook ads or email)

• Key messages to attract your customers

• Timeline for campaigns and activities

This plan becomes the roadmap for your marketing success.

Step 3: Guide your marketing team

If you have a marketing team, the fractional CMO will lead or advise them. They make sure everyone understands their role and works toward the same goals. Think of it like a coach helping a team play well together.

If you don’t have a marketing team, the fractional CMO may suggest hiring one or managing the marketing tasks themselves. This guidance ensures that marketing efforts don’t get scattered and everyone works efficiently.

Step 4: Run marketing campaigns and track progress

The fractional CMO then helps launch the marketing campaigns based on the plan. These could be ads on social media, email newsletters, or fresh content on your website. What’s different is they don’t just set the campaigns and hope for the best. They watch closely to see how things perform.

They track important details, like how many people see your ads, how many visit your website, and how many buy your product. If something isn’t working, they change the strategy quickly to improve results. This way, marketing becomes a smart, data-driven process instead of a guess.

Step 5: Report results and plan next steps

Finally, the fractional CMO regularly shares reports with you. These show what’s working well and what needs more work. They also suggest new ideas to help your business keep growing. Having this clear information helps you make better decisions about where to spend your marketing budget next. The fractional CMO keeps your marketing on track and focused on your business goals.

Also Read: Digital Marketing Operations: 5 Strategies For Success

Get strategic growth with our Executive Strategy & Transformation Package

At The Bellamy Co., we offer the Executive Strategy & Transformation Package designed for businesses ready to fix poor marketing results fast. You can select your fractional CMO based on your business goals and needs. This package connects you with a top fractional CMO who will:

• Analyze your marketing department and marketing efforts

• Develop tailored marketing strategies aligned with your business needs

• Provide marketing leadership and guide your marketing team

• Optimize your digital marketing, email marketing, and content marketing

• Help you meet business goals with a proven track record of success

Learn more and start growing your business with our Executive Strategy & Transformation Package today!

Summing it up

Struggling with poor marketing results doesn’t mean your business has to suffer. Hiring a fractional CMO is a smart, affordable way to bring expert marketing leadership to your team. You get flexible, executive-level support that delivers a comprehensive marketing strategy tailored to your goals.

Ready to fix your marketing fast? Check out our Executive Strategy & Transformation Package to connect with top-tier fractional CMOs who deliver results. Also, book a Discovery Call with us to learn more and take the first step towards transforming your marketing strategy.