Best Free Digital Marketing Reporting Tools To Track ROI

“You can’t improve what you don’t measure.” — Peter Drucker

If you’re running a small business, chances are your day looks something like this: making content, posting to socials, checking email open rates, reviewing Google Ads performance, trying to figure out what’s actually working—and somewhere between all that, trying to grow your business and still have a life.

You didn’t start your business to become a full-time data analyst. But without clear reporting, it’s impossible to know if your marketing is driving real results or just draining your time and budget.

That’s why we’ve rounded up the best (and free) digital marketing reporting tools that make it easy to track ROI, simplify your dashboards, and bring all your marketing data into one place.

Why ROI tracking feels so hard (and why it doesn’t have to be)

Tracking ROI can feel like deciphering hieroglyphics. You have no idea where your sales are really coming from or which marketing channel is actually driving results.

And when you're a team of one, the last thing you want is to waste hours building spreadsheets or jumping between apps just to answer basic questions like:

• “Are we making money from Instagram?”

• “Is this ad campaign paying off?”

• “Should we double down or ditch it?”

You’re not the issue. The tools you’re using just aren’t built for the way you work. This is where digital marketing reporting tools come in. With the right reporting software, you can:

• Pull data from all your marketing platforms into one dashboard

• Use pre-built report templates so you're not building from scratch

• Actually see where your ROI is coming from (instead of guessing)

Whether you're just starting to build a consistent marketing engine or you're ready to scale, having a clear reporting dashboard helps you make smarter decisions and ditch what’s not working.

What makes a great digital marketing reporting tool?

Not all reporting tools are created equal. Some are clunky. Others are built for massive agencies with 20-person data teams. And most assume you already speak fluent analytics.

But you're not looking for complexity—you’re looking for clarity. Here’s what to look for in the best marketing reporting tools and software:

Easy integrations

You should be able to connect tools you’re already using—like Google Analytics, Google Ads, Facebook/Instagram, email marketing, and Google Sheets—without hiring a developer.

A clean, visual reporting dashboard

Your data should be easy to scan, not buried in spreadsheets. Look for tools that offer automated marketing dashboards that are easy to share or export.

Customizable report templates

Pre-built templates mean less time setting up and more time analyzing. Some tools even offer agency reporting software that’s white-labeled for client use.

ROI tracking features

Whether it’s a built-in digital marketing ROI calculator or the ability to plug in cost vs. revenue, tracking ROI should be baked in—not an afterthought.

Free plan or free trial

If you’re testing the waters or bootstrapping your growth, you want a free trial or a generous free plan to get started without commitment.

Best free digital marketing reporting tools to track ROI

Forget guesswork. These tools help you see what’s working, what’s not, and where to put your energy (and budget) next. Whether you're a solopreneur, creative founder, or small team wearing too many hats — there's something here for you.

1. Google Looker Studio (formerly Google Data Studio)

Best for: Full customization on a $0 budget

If you want power, flexibility, and free-for-life access — this is your tool.
Google Looker Studio lets you turn chaotic marketing data into clean, interactive dashboards. Connect your Google Analytics, Google Ads, Google Search Console, YouTube, and even custom data sources like Google Sheets.

Features We Love:

• 100% free

• Connects to dozens of platforms

• Create your own report templates or use pre-made ones

• Great for DIY marketers or freelancers on a budget

Pro Tip: Use templates from the Looker Studio gallery to skip the messy setup phase. You’ll be visualizing ROI like a pro in no time.

2. DashThis

Best for: Small teams and agencies who want plug-and-play dashboards

DashThis is armed with a simple setup and gorgeous dashboards; it pulls data from platforms like Facebook, Instagram, Google Analytics, HubSpot, and more.

Features We Love:

• Super user-friendly

• Pre-made dashboard templates for SEO, PPC, social, and email

• Drag-and-drop widgets

• White-label option for client reporting

• Includes a free trial

Why It’s Great for You: DashThis takes your marketing reports from chaotic to client-ready with zero coding and minimal effort.

3. Whatagraph

Best for: Visual-first brands who love beautiful reports

If aesthetics matter to your brand, Whatagraph is your reporting soulmate. It’s built for marketers who want to show results in a way that looks good enough to present without a design team.

Features We Love:

• Beautiful visual reports

• Custom branding and white-labeling

• Cross-channel data blending (e.g., combine email + ad spend + conversions)

• Automated scheduling for reports

• Free trial available

Bonus: Whatagraph is excellent for storytelling with data, especially for creative entrepreneurs who want to keep reports as sleek as their brand identity.

4. Zoho Analytics

Best for: Small teams that want deeper insights (on a budget)

Don’t let the “analytics” part scare you. Zoho makes business intelligence feel less intimidating with drag-and-drop dashboards and pre-built connectors for over 500+ data sources.

Features We Love:

• Combines marketing, sales, and operations data

• AI assistant (“Zia”) can answer questions about your data

• Supports ROI tracking and forecasting

• Works well for e-commerce, service-based, and SaaS businesses

• Free plan available for small teams

Good to Know: Zoho is more advanced than others on this list, so if you’re ready to go a little deeper into your marketing data, this is a great next step.

5. HubSpot Marketing Analytics

Best for: Founders already using HubSpot CRM

If you’re already using HubSpot, you’re sitting on a goldmine of data. Their Marketing Hub includes free analytics tools that give you clear visibility into your entire customer journey — from email opens to closed deals.

Features We Love:

• Track leads, conversions, and ROI by marketing channel

• Built-in email marketing + landing page tracking

• Easy-to-use reporting dashboard with no extra tools needed

• Connects seamlessly with HubSpot CRM

• Free tier available

Why It Works: The built-in digital marketing ROI calculator and funnel tracking help you understand which campaigns actually lead to sales, not just clicks.

6. Klipfolio

Best for: Custom dashboards + real-time decision-making

Klipfolio is like the control panel of a spaceship — real-time, visual, and packed with data from every direction. It’s perfect for teams that want more advanced customization without getting buried in code.

Features We Love:

• Real-time reporting dashboards

• 100+ integrations, including Google Analytics, Google Ads, Facebook, HubSpot, and more

• Custom metrics and formulas for deep data tracking

• Free trial available (with paid plans afterward)

Best Use Case: If you need up-to-the-minute updates on your marketing performance and want to customize every inch of your dashboard, Klipfolio delivers.

7. AgencyAnalytics

Best for: Freelancers and marketing agencies who report to clients

If you’re managing multiple clients (or even just want to report your own marketing wins), AgencyAnalytics gives you done-for-you reports with zero headache.

Features We Love:

• White-labeled dashboards and reports

• All major integrations (SEO, PPC, social, email marketing)

• Automated reporting schedule

• Customizable report templates

• Free trial included

Bonus: AgencyAnalytics makes you look good. Even if you’re a team of one, your reports will come off like you’ve got an entire marketing team behind the scenes.

8. ReportGarden

Best for: ROI-focused PPC advertisers and Google Ads users

If you’re investing in paid ads and want to track where every dollar goes, ReportGarden is your friend. It’s built with PPC campaigns in mind and lets you monitor ROI, budget spend, and performance by channel in a clean layout.

Features We Love:

• Deep PPC integrations (Google Ads, Bing, Facebook Ads)

• Automated client reporting

• Budget pacing + spend monitoring

• Ad performance visualizations

• Free trial available

Why It Works: You can create custom marketing reports that make ROI tracking feel simple, even for ad campaigns running on multiple platforms.

9. Google Sheets + Add-ons

Best for: DIY marketers who want total control (and no extra cost)

Old-school? Maybe. Effective? Absolutely.

With the right add-ons, Google Sheets becomes a powerful marketing reporting tool — and it’s totally free. You can connect Google Analytics, Google Search Console, and more using data connectors.

Features We Love:

• 100% customizable

• Free forever

• Use formulas to calculate ROI, marketing KPIs, or performance by channel

• Tons of free templates available online

• Easy to share or embed into your reporting dashboard

Keep in Mind: This setup requires some manual work and a bit of spreadsheet savvy. But if you're on a tight budget, it's a powerful option.

10. Swydo

Best for: Automated reports with a focus on ROI and KPIs

Swydo keeps things lean, clean, and easy to repeat. It’s great for marketers who want automated marketing reports with minimal manual input — especially if you’re juggling multiple platforms.

Features We Love:

• Automated scheduling and delivery

• Custom KPIs and performance tracking

• Combines SEO, PPC, email marketing, and more

• White-labeled reports for agencies

• Free trial offered

Best Use Case: Perfect if you want to “set it and forget it” when it comes to reporting — especially for client check-ins or team updates.

Marketing dashboards that actually work for you

Tracking your digital marketing ROI doesn’t have to be overwhelming or expensive. The right reporting software helps you:

• See what’s working across all your marketing channels

• Get your time back by automating reports

• Make smarter decisions without drowning in data

From free tools like Looker Studio and Google Sheets, to plug-and-play platforms like DashThis and Whatagraph, there’s a solution that fits your style and stage of business.

Still not sure where to start? Book a discovery call today and let The Bellamy Co. help you create a streamlined, scalable marketing system that works as hard as you do.