StrategicU Website Redesign Elevates Support For ADHD Network

At the heart of StrategicU is a powerful mission: to empower families navigating ADHD with understanding, practical solutions, and a supportive community. This mission is more than just a goal—it’s a lifeline for families seeking guidance and connection.

However, even the most meaningful missions can be held back by the wrong tools. Outdated systems, chaotic social media management, and disconnected marketing efforts made it harder to reach and support the families needing help. StrategicU needed a digital transformation to match the passion driving its mission.

This case study shows how StrategicU was able to increase online engagement and create a more user-friendly experience for families through a customized website redesign, streamlined social media strategies, and targeted marketing campaigns by partnering with a digital marketing and automation agency, The Bellamy Co. 

From overwhelm to organization: StrategicU's challenges

StrategicU, an ADHD support network, is a lifeline for families navigating the challenges of ADHD. The organization provides resources, live Q&As, and an empathetic community to help families thrive. However, behind the scenes, they were grappling with obstacles that threatened to derail the mission they held so close to their heart.

They described their situation as “grasping for the unreachable.” The website was outdated, offering minimal functionality. Families struggled to access the resources they needed, leaving them feeling unsupported. Social media management became an exhausting full-time job, with little to show for the effort—engagement was low, and the marketing efforts were inconsistent at best.

For them, it wasn’t just about fixing tools; it was about creating a system that reflected their mission of empowering families through understanding, support, and practical solutions. The constant oversight needed to manage the business left their team drained. 

As they put it, “It can be exhausting having to do it all.” The tools and systems in place simply weren’t working, making it harder to focus on what mattered most: the families she wanted to serve.

StrategicU needed more than a facelift—it needed a cohesive, organized approach to help it live up to its potential. And for them, finding the right solution became a mission of its own.

The start of their transformation: Finding the right support

When StrategicU’s team began their search for support, they were clear about one thing: they needed a partner who could step in and handle the workload without requiring constant oversight. After a frustrating experience with a previous service provider, where communication was difficult, and results were underwhelming, they were cautious but determined to find the right fit.

That’s when they found the solution they had been looking for with The Bellamy Co.

“The owner’s heart and mission is incredible,” they shared. “She not only cares about her company, she cares about her team and clients, and it really shows!”

Both teams worked closely together to achieve the following:

• Website Redesign: A sleek, user-friendly site that makes accessing resources seamless for families.

• Social Media Management: Engaging, consistent content that resonates with StrategicU’s audience and fosters community.

• Marketing Strategy: Tailored campaigns that authentically reflect the brand’s mission and connect with its audience.

The ease of working directly with the project team made the experience stand out for StrategicU and its team. 

“Before, it was always going through a middleman, who often relayed the message wrong. With this team, I get to work directly with those working on the project. This was huge for me as a business owner, and things were done right the first time!”

This hands-on, thoughtful approach allowed StrategicU to shift its focus back to what mattered most: building a supportive community for families navigating ADHD. Their team no longer feels the weight of doing it all on their own. Instead, they now have a trusted partner to bring their vision to life with care and precision.

Results that matter and made an impact

Since implementing the new strategies, StrategicU has experienced a complete transformation that has elevated its impact.

• Streamlined website navigation: The once-outdated website now offers an intuitive design, enabling families to quickly access resources, join the network, meet experts, and book 1-on-1 support calls with ease.

• Increased social media engagement: Through consistent posting schedules and targeted campaigns, StrategicU’s online presence has flourished. Engagement has grown, sparking meaningful conversations and fostering a deeper sense of trust within the community.

• Reduced workload: With automation and a well-executed plan, the team no longer needs to micromanage every detail. This ensures their efforts are aligned with their mission of supporting families.

• Enhanced branding: StrategicU’s branding was refined for a more cohesive and professional look across all platforms. This transformation helped create a stronger, more recognizable identity that resonates with the community.

These improvements have transformed StrategicU into a more efficient and effective resource for families, empowering them to lead with clarity and purpose.

A founder’s perspective: Thoughts on The Bellamy Co.

Jamie Copeland, the CEO and Founder of StrategicU has experienced a significant transformation since partnering with The Bellamy Co. The relief she feels, with the technical heavy lifting off her plate, is something she’s excited to share.

“They’ve brought my vision to life,” she said. “They’ve helped in areas where the previous company failed and even had great input to make my website greater.”

What really stood out to Jamie was how quickly The Bellamy Co. delivered results. She no longer had to micromanage every detail. 

“Since they came into the picture, I have been able to express my needs and they are met immediately without me having to go back and have them make constant edits,” Jamie said. “As a business owner, it can be exhausting having to do it all. With them, I don’t have to do that anymore!”

Perhaps the most surprising part of the partnership was how seamlessly everything fell into place. “I finally found a company that listens and executes without constant correction. They DO IT ALL!”

Jamie and the StrategicU team are grateful to have found a company that listens, executes efficiently, and eliminates the need for constant corrections. The process has been seamless, and they deeply appreciate the smooth collaboration. 

Her advice to anyone considering The Bellamy Co.? “Do it! They are leaders in the field and it shows! You aren’t working with amateurs here, which you will find in other companies. They are not only true pros, they are extremely professional and diligent in their attention to detail. I am honored to have them on my team!”

Takeaways from StrategicU’s journey to digital transformation

StrategicU shows how the right support can transform a business. Here’s what other businesses can learn from their journey:

• Customization is important: StrategicU’s success came from tailored solutions. From redesigning their website to creating a marketing plan, everything was customized to fit their unique needs and goals.

• Partnership matters: Working with a digital marketing and automation agency that truly cares about your mission makes a huge difference. The right partner brings new ideas and creative solutions and helps carry the load, allowing you to focus on what matters most.

• Efficiency drives growth: Streamlining processes saves time and energy. With automation, effective systems, and project management in place, StrategicU could focus on serving its community while leaving the technical work to experts.

• Leveraging technology for growth: A new, user-friendly website improved customer experience, making resources easier to access. Social media campaigns and targeted marketing increased engagement and helped raise their online profile.

• Branding builds recognition: Clear, consistent branding helped StrategicU stand out and build trust with its audience, making its business more recognizable.

Their story shows that investing in customized solutions, building strong partnerships, and embracing technology can elevate your business. If StrategicU's mission speaks to you, stay connected and follow them across their platforms:

• Website: Visit StrategicU Community

• Facebook: Follow StrategicU

• Instagram: Follow @strategicucommunity

• LinkedIn: Follow StrategicU

• Youtube: Subscribe to Jamie K Copeland 

Be part of their mission to provide understanding, support, and guidance for families navigating ADHD!

You deserve a partner that supports your mission

StrategicU’s milestones show that with the right support, even the toughest challenges can be overcome. If you're feeling overwhelmed by an outdated website, struggling to keep up with the technicalities of website development, creating and executing a marketing strategy, and mastering digital transformation, know that change is possible. 

The chaos of fixing broken systems, inconsistent branding, and complicated tools doesn't have to be your reality. At The Bellamy Co., we’re here to lighten your load, allowing you to focus on your mission. Imagine no longer being buried under the weight of all the technical challenges but instead thriving with streamlined processes, powerful marketing, and a website that works seamlessly to support your goals.

It’s time to stop feeling stuck and start making the impact you were meant to make. Schedule your FREE DISCOVERY CALL today, and let’s turn your vision into reality.